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The warmth that existed in the "good old days" is being lost due to the overflowing of information in the modern age.

"101", which describes a culture that should not be forgotten as a precept

It is also an antithesis to the digital culture of information overload.

"HYAKUICHI" pays homage to the spirit of always having the first intention without being arrogant,

the spirit of respecting subtleties, and the spirit of exploration and pursuit that opens up the future.

We are not flamboyant, but we will strive to provide "meaningful value" to the wearer.

We would be happy if you agree with such a fundamental principle.

Aiming for better affluence based on the premise of uncompromising manufacturing.

Since 2013

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